Retail Blog
The specialty retail blog on retail issues, by retail consulting experts.
From a recent blog entry:
You should already know the easy stuff about your customers such as their birthday, size, color preference, family information and work information. If you are going to be more effective than competitors at attracting customers, you must know even more about them.
Turn your sales staff members into detectives and have them find out the key information about your customer base. Give them a way to record the data. Implement a strategy to use the information to improve your CRM and your personal marketing campaign. Armed with an arsenal of information on your individual clients, you should be able to customize the customer’s shopping experience at your store!
Read the most recent entry in the Retail Blog.
