Leandra Reid
With 20 years of global retail experience, Leandra Reid co-founded Vetrina Group, a consulting firm created to assist new and existing retailers to accelerate revenue and growth. She leverages this experience to get retailers to think and respond differently to optimize sales, productivity, and profit. Over the years, she has proven success in leading cross-functional teams and leveraging the best practices and processes for start-ups and existing brands.
Her background as an independent retailer to corporate executives initially exposed her to the drivers that differentiate the strong and successful retailers. She now excels at integrating present and future strategies tailored to optimize long term profitability while solving the immediate challenges that retailers face.
This focus, discipline and competitive nature throughout her career has overflowed into her personal life and supported her greatest achievements. Outside of the office, Leandra is a certified spinning instructor and a triathlete who has competed in over 20 ironman competitions and marathons around the world.
Areas of Expertise
• Inventory Management
• Operational Efficiency
• Data driven Performance Strategy
• Sales Leadership Training and Development
• Pricing & Promotion Optimization
https://www.vetrinagroup.com/
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